Make it stand out.
Critical Mention is a B2B SaaS company. During my time working there I redesigned website, landing pages, made marketing materials, case studies, email marketing campaigns, and blog posts.
Webdesign
This project involved a complete rebranding, including website, logo, brand guide, voice and UI.
Design: The previous look was dark backgrounds with harsh orange accents and “feature” heavy text with hard to find CTA’s. I updated the design by utilizing white as the platform for bright accents and focusing on the benefits to the user with frequent CTA’s and long scrolling pages.
Marketing materials
I worked hand in hand with the sales and marketing leadership to create assets that informed, connected to our target audience and captured sales.
